The Essence of LinkedIn Image Dimensions
LinkedIn, historically a place for sharing text, is now becoming a platform for more visual storytelling. “Communicating your brand through visuals,” says LinkedIn expert Brenda Meller, “is how you can engage a larger audience.” The crux of the issue, though, is that poor visuals—whether in terms of resolution, quality, or even size—can do the complete opposite. They can disrupt your story. Because the LinkedIn algorithm favors posts that include images, you might think that simply having visuals is enough. It’s not.
Why Are Exact Sizes So Important on LinkedIn?
When it comes to LinkedIn, the images that appear on your profile should be of the correct size not just for aesthetic reasons, but also because otherwise, they may not deliver the kind of clear message you want. If LinkedIn has to resize or crop an image you uploaded, it could end up looking pretty bad and not at all like what you intended. That is why, when you’re deciding on an image for your LinkedIn profile, both the image itself and its dimensions are vital considerations.
Presenting Across Multiple Devices
LinkedIn serves a worldwide audience that uses a range of devices with different screen sizes to access the platform. The optimal way to ensure your visuals command attention and look good across every device is to consider presentation specifications as if you were presenting on a smartphone all the way up to a 40-inch HD screen.
Fundamental Aspects of Personal LinkedIn Profiles
To truly create a remarkable personal LinkedIn profile, one must first comprehend the platform’s visuals. LinkedIn is not your average social media platform. It is a professional networking space—akin to a virtual business card. For this reason, one must pay meticulous attention to their profile’s appearance. Follow these basic guidelines to maintain a visual integrity that allows your profile to live up to its “standout” potential.
Specifications for Your LinkedIn Profile Photo
This is the first impression you make visually, and it’s critical to be seen as professional and relatable.
- The recommended size is 400 by 400 pixels.
- The minimum you can get away with is 200 by 200 pixels.
- Your photo can be in JPEG or PNG format.
The ideal photo has been taken against a non-distracting background and either is or contains something that looks like a human face. Text is not to be worked into the picture; if you want to use a profile picture on which your branding is visible, that photo should not be one of you.
Banner/Background Photo
Your LinkedIn banner or background photo is like the digital billboard for your personal brand. It can’t be larger than this.
- Recommended Size: 1584 x 396 pixels
- Aspect Ratio: 4:1
- File Type: JPEG or PNG
- Tip: Don’t place anything important in the center, because it may be blocked by your profile picture when someone views your page on a desktop or mobile device.
Getting the Most Out of Your LinkedIn Company Page
For enterprises on LinkedIn, the company page serves as the central point for online networking, digital brand marketing, and lead generation. Whether the page is viewed on a computer or mobile device, it’s crucial that the design, imagery, and overall page quality look sharp.
Image Specifications for Your Logo
The visibility of your company logo encourages the recognition of your brand throughout this space.
- Ideal Dimension: 300 by 300 pixels
- Absolute Minimum Dimension: 200 by 200 pixels
- Acceptable Formats: PNG or JPEG
- Pro Tip: If your logo is designed as a vector file, you can resize it to any dimension without losing clarity.
Approaches to the Cover Photo
The cover photo occupies a place of prominence atop your company’s page. It establishes the visual and tonal context for your brand and your business.
- Ideal Dimensions: 1128 x 191 pixels
- Preferred Formats: PNG or JPEG
- Advice: Use excellent imagery of your brand, and ensure that there’s not too much text on it. Be certain that no crucial visuals are located too near any of the edges, as those parts are at high risk for being cropped.
Dimensions for LinkedIn Images and Content
No matter the format—updates, articles, or multimedia—your LinkedIn posts have optimal size requirements.
Basic Post Image Guidelines
For posts with one or multiple images, LinkedIn grants the user a fair amount of freedom regarding the size, shape, and style of the visuals. However, to ensure that the visuals do not disrupt the flow of the feed, it is better to adhere to a set of dimensions stipulated by LinkedIn:
- Square Image (Recommended): 1,080 x 1,080 pixels
- Portrait Image: 1,920 x 1,080 pixels
- Landscape Image: 1,200 x 627 pixels
- File Type: PNG or JPEG
- Image Quality: The most visually engaging images are typically bold and colorfully consistent with the user’s brand.
Posts for Carousel
Carousel posts let you display several slides of content, which makes them a superb mechanism for Instagram storytelling or for exhibiting your expertise.
- Supremely Recommended for Instagram: 1080 pixels by 1080 pixels or 1920 pixels by 1080 pixels
- Preferred Format: PDF
- Pro Tip: Your first slide must be optimized to capture attention because it basically decides whether or not viewers will keep swiping through your carousel.
LinkedIn Post Video Guidelines
Videos are among the most engaging types of content on LinkedIn, but three factors—file size, video length, and video quality—affect their performance.
- Resolution: Minimum 256 x 144 pixels to maximum 4096 x 2304 pixels
- File Types: MP4, AVI, ASF, FLV, MKV, or MOV
- File Size: 75KB to 200MB
- Maximum Duration: 10 minutes
- Tip: Always include captions in your videos. Many LinkedIn users watch videos without sound.
Special Situations: Pictures in Events, Articles, and Groups
LinkedIn offers a professional space where optimized pictures can increase engagement. Events, articles, and groups are a few uncommon uses of LinkedIn that have their own image guidelines. Here are the details on what you need to know when it comes to visuals for those aspects of the LinkedIn platform.
LinkedIn Events
If you are a corporation or an individual professional hosting a webinar, job fair, or networking event, LinkedIn Events serves as a potent platform for drawing attendees to your event.
- Logo Size: 300 pixels x 300 pixels
- Banner Size: 1600 pixels x 900 pixels (16:9 aspect ratio)
Tip: Make your banner communicate clearly what you’re doing with your event, and ensure that the main message of your banner is readable from a distance (or at a small scale), with bold colors and text that contrast well from the background.
Images and Banners for Articles
Creating a professional appearance on LinkedIn means paying attention to the details, and that includes the images associated with any articles you publish. The default is a featured image that is 1200 x 644 pixels in size, using a contextually relevant, high-quality image here is vital if you want clicks. A second image, more like a banner, can be placed. This image should be 600 x 322 pixels in size. Again, using a good quality, contextually relevant image is wise since this will also be seen by anyone clicking through to your article.
The Benefits of Using WoopSocial for LinkedIn
Using WoopSocial to manage your LinkedIn profile has several advantages. To begin with, it is an interface that is much easier to use than LinkedIn’s own platform. WoopSocial not only allows you to schedule posts for LinkedIn, but you can also do this for several other social media platforms as well, all from the same place. And if that wasn’t enough, WoopSocial provides some very helpful optimization tips to make your posts the best they can be in order to reach the largest number of people.
If your company is trying to expand its presence on LinkedIn but is otherwise occupied, WoopSocial takes care of that for you, maintaining your content strategy on LinkedIn and allowing you to focus on other priorities. The service pre-schedules LinkedIn posts for you, allowing you to ensure that your images and words are shown to your followers at the optimal time.
To sum up, if you keep to LinkedIn’s standards for image size and use powerful tools such as WoopSocial, you can bring your LinkedIn profile or company page to a new level. With images that not only serve a purpose but also look good, you can make your business profile professional and trustworthy. Undoubtedly, LinkedIn gives you a basic template for setting up profiles, but images have an incredible amount of either power or potential in this context. They can stop the user from scrolling, entice them to read further, and really help create a good first impression.
