Increase Conversions: Proven Strategies for Success



In the current digital-centric economy, businesses have a singular aim—to increase conversions. They can take a lot of comfort in knowing that even small upticks here can lead to serious growth. By some metrics, improving your conversion rate delivers something like five times the impact of improving your traffic rate. Hear that? We’re touching on some of the most foundational conversion strategies you’ve likely ever come across or will come across in your life. After this, you should definitely have a decent grasp of the kinda things that good and bad conversion actions are.

Get What You Pay For: Conversion Matter Most to Your Bottom Line

Your business lives and breathes by the conversion. From the time prospective customers land on your site until the moment they sign on the dotted line, you’re hoping to coax them into a series of decisions that will culminate in a conversion. The truth is, though, most businesses are not doing very well when it comes to conversion optimization, even with some hot tips and tricks. The result? You’re probably leaving lots of money on the table. In this blog, we’ll outline the basics of conversion rate optimization (CRO), then offer some strategies that you can potentially use to cover up some of those voiceless spots in your funnel. In the end, we’ll pick some low-hanging fruit and tell you how to do some high-hanging things too.

Enhance Site Design and Functionality

To boost conversions, your site must have three essential elements: look good, work right, and be easy to use.

Streamline Navigation

Simplify your site structure and keep your navigation clear and direct. Make sure your main and sub-navigation menus are user-friendly and allow for easy access to all the pages on your site.

Implement a Search Function

Your website’s search feature is one of the most important tools at your visitors’ disposal. The quicker they can narrow down their options to find what they want, the more likely they are to complete a purchase.

Directing visitors toward the actions you want them to take becomes much easier when they can see what they’re supposed to do. A few design elements—like some arrows, contrasting colors, or straightforward labels—can compel the visitor’s gaze right where you want it.

Optimize for Mobile Users

If you do nothing else, make your website mobile-friendly. More than half of all web traffic comes from mobile devices, and if your site doesn’t work well on smartphones, you’re ignoring a huge chunk of your audience. But being mobile-friendly is a low bar to clear these days.

Make Sure Your Site is Fast

Users on mobile are especially impatient with a site that is slow to load. To ensure your mobile site is fast, use image compression, enable caching, and consider whether your site needs to use accelerated mobile pages to serve its audience better.

Mobile CTAs: What You May Not Know

CTAs are one of the most important elements on your mobile website. They tell users what steps they should take next. They encourage the user to act after they’ve just considered taking an action they weren’t taking before.

Try Out Various Positions for Action Buttons

On a basic level, users must be able to see CTA buttons for them to work. However, buttons placed too conspicuously can come off as in-your-face. Try elevations of button placement (above the fold vs. below it) and different angles of approach (slightly to one side vs. centered).

Use Time-Sensitive Language

You’re already telling users to do something, and you’re already giving them a reason to do it. Packing your ask with urgency can push it over the edge to ensure action is taken. “Limited time only” or “Act now!” are classic, if not overused, calls to action.

Measure What Works with A/B Testing

Utilize Social Proof to Build Trust

Many consumers fear that a purchase might not live up to their expectations. When it comes to forming a judgment about the product’s quality, the words “we don’t know” and “we can’t be sure” are clearly not helpful. On the other hand, hearing about someone’s positive experience first-hand or even second-hand—that is, seeing someone else experience it—can work wonders for a product’s perceived quality.

Feature Testimonials and Reviews

In our next installment, we’ll talk about how you can give your store a more trustworthy aura.

Showcase Customer Successes

Put together some detailed case studies that highlight our success. Prospective customers in the SaaS and consulting space want to hear about tangible, metric-driven victories.

Make It Easy to Buy

If you want someone to give you money, it should be a simple affair.

Use Fewer Fields in Your Forms

Forms are a necessary evil on the internet. But they shouldn’t be evil. Keep them short, and ask only what you must. Otherwise, you risk your prospects abandoning the forms altogether.

Allow Autofill

Allow users to quickly fill in forms—ideally, they can do it without thinking too much. You’ve probably noticed when submitting forms online that some fields are prefilled. That’s because the computer (or, more accurately, the browser) remembers what you typed before. And because autofill is common these days, we’ve come to expect it. Autofill is a great start, but we want to go further.

Present Payment Options

People have different payment preferences, and these preferences can be influential in driving a purchase. Your visitors may want to pay with PayPal or Apple Pay, and if those aren’t options, there’s a good chance a visitor will abandon their cart.

FOMO (Fear of Missing Out) is a powerful motivator that can make you take action right now. Some e-commerce sites create a sense of urgency by flashing stock indicators like “Only 3 Left in Stock!” or using countdown timers on their sales pages. Still, other sites might use fear of missing out for promotions that are just going on right now and will be over tomorrow or even this afternoon. But what e-commerce sites don’t tell you is that they can also and often do use color in very intentional ways to drive up those all-important click-through and conversion rates.

How to Set Up a Retargeting Campaign That Actually Works

Not everyone who comes to your website will become a customer right away. But that’s not a lost cause. You can still turn those visitors into buyers. And the way to do that is by using retargeting ads.

Get Dynamic

The simplest kind of retargeting ad shows the same generic ad to every former visitor, whether they are a dog owner, a cat owner, or something else entirely. A smart retargeting ad platform will deliver a dynamically generated ad to your former visitor.

Put Your Money on Data-Driven Optimizations

The foundation of an effective conversion rate optimization strategy is actionable data. A good CRO strategy needs ways to know what they’re doing well and what needs improvement.

Gauge Your Key Metrics

If you want any chance of knowing where your website is going, you have to start with knowing where it is now. That means getting a firm grasp on your website’s core conversion metrics. And for that, you have to base your assessments on bounce rate and engagement levels, among other things.

Understand Where Potential Customers Are Losing Interest

Your sales funnel has a number of points where new customers can drop off. Unfortunately, you might not know where your audience loses interest in your funnel process. By analyzing funnel drop-off points, you can find and fix the points in your funnel where prospective customers lose interest either on their own or due to lack of proper sales encouragement on your part.

Test to Know Thyself

You might think you know the headlines that work best for your audience since, after all, you are a master of your own domain. But do you really? Regularly set aside time to experiment with not only your headlines but also your CTAs, layouts, and other conversion elements.

How Tools Such as WoopSocial Can Assist in Automation

Running campaigns that enhance conversions and drive results can make you feel like you’re swimming upstream. Enter tools that can help with automation. One of those is WoopSocial, which assuages a piece of the vast social media puzzle. To be sure, it’s not the only tool in that space, but it does a respectable job. If you’re serious about engaging your audience in a mechanical/social manner, and you have a decent number of accounts, WoopSocial can help you.

Moreover, including resources such as WoopSocial in your process allows you to work more efficiently and concentrate on the overarching strategies that really lift your conversion rate. You can think of WoopSocial as much more than an aid to Twitter—it can help you address three components your audience will encounter, making a persuasive case that they should complete whatever action your call-to-action is asking them to perform. First, WoopSocial can help you make better use of the “rich” part of your post, encouraging interaction and dialogue that can result in your audience coming to a clearer direction on what your post is actually about.