How Do You Get a Lot of Followers on TikTok? Tips & Tricks



The global reach of TikTok is changing how people connect online. It has moved far beyond being a platform for creative lip-sync clips and is now a powerful tool for marketing, making it a matter of “how” and “why” for businesses to be on the app. Seizing the TikTok moment offers substantial opportunities—not just for gigs and influence but also for real revenue.

But making TikTok work for your business takes more than just posting videos. With an opaque algorithm, a vast sea of content, and an ever-distracted audience, how do you manage to not only be seen but to also be followed? Here are 12 strategies that you can employ right now.

Identify and Comprehend Your Intended Audience

The first and most vital step toward success on TikTok is understanding who your target audience is. There are lots of assumptions that get made about the audience on TikTok (many of which are wrong), and it’s also a platform where different kinds of people come for different kinds of content. By taking the time to understand the people who make up your audience, you can then make TikToks with a guaranteed higher engagement level since they’ll be reaching the kinds of people who are made for them.

Know Who Your Potential Audience Is and What They Care About

TikTok serves a diverse clientele, and each of its audience segments has its own character. Begin with an assessment of the potential age, special interests, and viewing habits of the audience you hope to attract. You might start with an analysis of TikTok’s overall user base or content types that are very “on-brand” for your specific audience. Also, consider your competitors. They aren’t really competitors if you think of them as peers. Use them as case studies. What are they doing that keeps their audience so engaged? What kind of trends are they involving themselves with? What’s the “voice” of their videos?

Create Customer Personas for TikTok

You might already have customer personas developed for other platforms, but TikTok is something else altogether. It’s a more casual, trend-driven, and fast-paced environment. When thinking through your customer personas, consider what this audience would uniquely consume on TikTok, whether that be humor, a tutorial, or a niche-specific challenge. And remember, in the world of TikTok, the conventional wisdom of what works may not hold true.

Effectively Use TikTok Trends to Your Advantage

TikTok is a platform driven by trends, and for users looking to grow either their personal or business profile, using the latest TikTok trends to their advantage is key. Unlike most other social media platforms, TikTok trends can come and go almost overnight.

To keep up with TikTok’s latest trends, there is no substitute for regular observation. You should definitely spend time on TikTok’s version of the discovery engine—the For You Page (FYP). Here, you’ll want to note not just which sound bites, challenges, or storylines seem to occupy the TikTok mind-share at any given moment but also the potential reason for their popularity—what makes them relatable, remixable, or just plain fun. Another invaluable resource is TikTok’s “Discover” page, where you’ll find an overview of the platform’s latest trending hashtags, ideas, and very often, its most viral visual formats.

Harness Trends for Your Specialty

While capitalizing on a trend can drive significant traffic to your site, you can drive even more when you time your trend capitalization to daylight savings. Not every trend will fit your brand or its voice, and not every trend will come in a quarter when you have the resources to take part. For example, if you are in the fitness niche, you could re-situate the viral “I got a second haircut” TikTok challenge to do a “My workout routine took a second” challenge that showcases workout routines and transformation stories.

Take Advantage of Significant Moments in Pop Culture

Pop culture events and world news often impact what goes viral on TikTok. Stay attuned to significant cultural moments that align with your niche. For example, a small biz could whip up a TikTok product promo inspired by the latest hit film or a viral celebrity moment. Tying your content to these happenings—when appropriate—could boost your visibility. After all, TikTok is a lip-synching, front-row-watching, and FOMO-ing kind of place.

How to Use TikTok’s Technical Features for Interaction

TikTok has a wealth of in-built features designed for just this sort of interaction. Using them wisely might not lead to immediate results, but I can almost guarantee you that this is a way to build on your visibility and your follower count in the long run.

Make Your Content Discoverable with Hashtags

TikTok serves content to users based on the hashtags contained within that content. Thus, if you’re trying to reach a specific audience of niche users, your content needs to be discoverable by them, which means TikTok’s algorithm must be made aware of its connection to your audience. That’s where the hashtags come in. You do this by including relevant hashtags in your captions, but be sure to use a good mix: some general ones, some trending, and some that are specific to your niche.

Utilize TikTok’s Duet and Stitch Features to Become a Dialogue Building Dynamo on the Platform

Engagement on TikTok is more than just receiving comments and likes on your posts; it’s about constructing a dialogue with your audience. The Duet and Stitch tools allow you to have direct, meaningful interactions with other users’ content. Dueting is like tag-teaming with another creator, where your video plays alongside someone else’s, well, alongside the videos they’ve already created. You then seamlessly add in your reaction and/or take on whatever is happening in their first video.

Enhance Keyword and Caption Usage

TikTok captions may not take up much space, but they pack a punch when it comes to imbuing your video with additional context. They can be funny, pointed, or even used as a call to action, but a strong caption on TikTok is almost a necessity for getting people to understand the premise of your video. Most people will view the video along with any on-screen text, so it’s best to assume they’ll be doing both when creating captions. To make your video as searchable as possible, you should include keywords in your captions.

Establishing a Content Creation Strategy for TikTok That Is Consistent and Reliable

Most social media platforms benefit from regular posting, but TikTok rewards its creators for not just that, but for also having a well-thought-out plan of action as to what kind of content they’re going to make, how often they’re going to make it, and the sheer quality of the content itself.

The performance of your TikTok content is closely tied to when the content is served to the audience. To get an accurate read on when to serve your content, you need to know when your audience is most active. TikTok offers analytics tools that are accessible to both creator and business accounts. These tools can give you a better idea of your followers’ activity patterns. From there, you can use that information to inform your posting schedule. Aim to post during the hours when your audience is most active and see what kind of engagement you receive.

There are many different content formats and types you can use for your videos. Your creativity and experimentation should drive the decision on which to utilize. Some TikTok users find that they excel by posting tutorials, while others find that their best format is a comedic sketch, an inspiring vlog, or ASMR. You won’t know what works best for your niche until you try a few different things. Remember to keep engaging with your audience, and use WoopSocial or a similar platform to schedule future posts if you’re feeling overwhelmed with the need to be live on TikTok at all hours.

Partner with TikTok Influencers and Communities to Expand Your Audience

Partner with TikTok influencers to grow your authenticity and reach. When you work with such a well-established group and fandom, you’re leveraging a community that already exists and is ready to engage.

Form Alliances with TikTok Influencers

Working with influencers in your niche or industry can enhance the credibility of your content and introduce your brand to new demographics. For small businesses and personal brands, working with micro-influencers can yield affordable and very effective results. If you’re an established company, however, you might aim to work with creators who have earned a high profile. Before initiating any deals, be sure to look into the influencer’s appearance rates and engage with the content they create.

Interact with TikTok Communities

By truly engaging with TikTok’s far-reaching communities, you can build a following that’s both real and rewarding. This is because it’s the not-so-secret ingredient in the recipe for TikTok success: The more you are seen, the more you are valued, at least by the algorithm. And even if your presence isn’t detected by those who make the decisions that can push you (or your content) further up the feed, just being around is good for community relations.

Start Collaborative Challenges

TikTok’s participatory social culture makes it unique. Boost your brand by launching a challenge—preferably one that mirrors your brand vision and values and that can stand alongside any trending community challenges TikTok users might already be doing. #HashtagYourChallenge.

Make Your TikTok Content Accessible and Inclusive

Ensuring that TikTok is accessible to the widest possible audience requires that its content be both ethical and engaging.

Closed Captions Increase Viewability

Videos are made accessible to more viewers when they have closed captions. And the more viewers that can access your content, the better. The easy-to-use function of TikTok lending itself to auto-closed captions can provide an abundance of simplicity for that process. However, there presents a special opportunity in the appearance and effect of the closed captions in this format in that they can also serve as an artifice for the earlier mentioned storytelling component of TikTok, should one choose to do so.

Ensure Global Resonance of Your Content

Culturally inclusive content resonates with audiences across the globe. Your language—what is in your content and what is not—should be sensitive and considerate and for good reason. From an audience perspective, it is simply unwise to make references that could play to regional stereotypes or that could offend. But there’s more to it than just avoiding pitfalls. Diverse representation builds an incredible amount of goodwill and can attract all kinds of followers.

Use Platform Analytics to Streamline Your Performance Over Time

Making regular evaluations of your analytics lets you make decisions based on what your TikTok audience responds to.

Grasp TikTok’s Numbers

There’s real-time insight into what works and what doesn’t when it comes to actual video strategies, and it’s all laid out quite clearly in the TikTok analytics section. We take you through the engagement rates, watch times, and geographical breakdowns—everything that informs a smarter campaign.

Reinvest in Winning Content

When some styles or subjects clearly outperform others, take that as a signal to focus on what is working. Creatively pivot away from what isn’t and aim for content that connects. By all means, do this with enthusiasm and confidence.

Use WoopSocial to Save Time and Optimize Your Workflow!

Building a strong TikTok presence is tough! Even though TikTok is a relatively new social media platform, it already has an insane number of users. Hence, when an individual or a brand tries to gain attention and followers on TikTok, they are competing with so many others. It is really difficult to gain a consistent following. Still, leaving TikTok aside, the funny part is that WoopSocial helps you with not just TikTok but also all your social media handles.

If you’re an influencer or a brand seeking to achieve social media growth, the art of the TikTok journey might appear as a relatively new path to tread. Of course, it goes without saying that any influencer or brand aspiring to be part of the TikTok community should first download the app and spend a few solid hours covering its social fabric.